EWG Skin Deep® | Well People Optimist Lipstick, Brave Rating

HOW WE DETERMINE SCORES LEARN MORE ABOUT EWG VERIFIED®

Well People Optimist Lipstick, Brave

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EWG Verified Product

This product bears the EWG VERIFIED^® mark, meaning that the product meets EWG’s strictest standards for health and safety. It avoids any of the ingredients on EWG’s “Unacceptable List” and provides full transparency of ingredients, including fragrance.

Ingredient List

The specific formulation has been reviewed by EWG scientists. At the time of verification, the ingredients in this formulation were used at a concentration below EWG’s health and safety limit, and therefore did not pose significant human health concerns. Click on an ingredient for more information.

ACACIA DECURRENS FLOWER WAX

FUNCTION(S)	skin-conditioning agent - emollient, skin-conditioning agent - occlusive, emollient, skin conditioning, skin protecting
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ALOE BARBADENSIS (ALOE VERA) LEAF JUICE
Appeared as: ALOE BARBADENSIS LEAF JUICE

CONCERNS

• Cancer (moderate)
• Developmental/reproductive toxicity (low)
• Use restrictions (meets restrictions and warnings based on EWG review of company data)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.

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BIS-DIGLYCERYL POLYACYLADIPATE-2

FUNCTION(S)	skin-conditioning agent - emollient, emollient, skin conditioning
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CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL
Appeared as: CARTHAMUS TINCTORIUS SEED OIL/CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL

FUNCTION(S)	fragrance ingredient, skin-conditioning agent - occlusive, masking, skin conditioning
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CI 15850 (D&C RED NO. 6 OR 7) LAKE
Appeared as: RED 6 LAKE (CI 15850)

CONCERNS

• Cancer (low)
• Allergies/immunotoxicity (low)
• Use restrictions (meets restrictions and warnings based on EWG review of company data)
• Irritation (skin, eyes, or lungs) (low)
• Contamination concerns (meets restrictions and warnings based on EWG review of company data)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.

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CI 15850 (D&C RED NO. 6 OR 7) LAKE
Appeared as: RED 7 LAKE (CI 15850)

CONCERNS

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CI 42090 (FD&C BLUE NO. 1 OR D&C BLUE NO. 4) ALUMINUM LAKE
Appeared as: BLUE 1 LAKE (CI 42090)

FUNCTION(S)	colorant, hair dyeing
CONCERNS	• Cancer (moderate) • Use restrictions (meets restrictions and warnings based on EWG review of company data) • Neurotoxicity (low) • Endocrine disruption (low) • Persistence and bioaccumulation (moderate) • Non-reproductive organ system toxicity (moderate) • Multiple, additive exposure sources (low) • Irritation (skin, eyes, or lungs) (moderate) • Contamination concerns (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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CI 77499
Appeared as: IRON OXIDES (CI 77491

FUNCTION(S)	colorant, cosmetic colorant
CONCERNS	• Enhanced skin absorption • Persistence and bioaccumulation (high) • Non-reproductive organ system toxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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CI 77499

FUNCTION(S)	colorant, cosmetic colorant
CONCERNS	• Enhanced skin absorption • Persistence and bioaccumulation (high) • Non-reproductive organ system toxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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CI 77499

FUNCTION(S)	colorant, cosmetic colorant
CONCERNS	• Enhanced skin absorption • Persistence and bioaccumulation (high) • Non-reproductive organ system toxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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COPERNICIA CERIFERA (CARNAUBA) WAX
Appeared as: COPERNICIA CERIFERA CERA/COPERNICIA CERIFERA (CARNAUBA) WAX

FUNCTION(S)	epilating agent, depilatory
CONCERNS	• Allergies/immunotoxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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ETHYLHEXYL PALMITATE

FUNCTION(S)	fragrance ingredient, skin-conditioning agent - emollient, emollient, perfuming
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) • Irritation (skin, eyes, or lungs) (moderate) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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EUPHORBIA CERIFERA (CANDELILLA) WAX
Appeared as: CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX

FUNCTION(S)	cosmetic astringent, emulsion stabilizer, film former, fragrance ingredient;skin-conditioning agent - miscellaneous, skin-conditioning agent - occlusive, viscosity increasing agent- nonaqueous, emollient, film forming
CONCERNS	• Allergies/immunotoxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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FD&C RED NO. 40 (CI 16035) LAKE
Appeared as: RED 40 LAKE (CI 16035)

FUNCTION(S)	colorant
CONCERNS	• Cancer (low) • Allergies/immunotoxicity (moderate) • Use restrictions (meets restrictions and warnings based on EWG review of company data) • Neurotoxicity (low) • Endocrine disruption (low) • Persistence and bioaccumulation (low) • Non-reproductive organ system toxicity (low) • Contamination concerns (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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FD&C YELLOW NO. 6 (CI 15985) LAKE
Appeared as: YELLOW 6 LAKE (CI 15985)

FUNCTION(S)	colorant
CONCERNS	• Cancer (low) • Developmental/reproductive toxicity (low) • Allergies/immunotoxicity (moderate) • Use restrictions (meets restrictions and warnings based on EWG review of company data) • Neurotoxicity (low) • Endocrine disruption (low) • Non-reproductive organ system toxicity (low) • Contamination concerns (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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HELIANTHUS ANNUS (SUNFLOWER) SEED WAX
Appeared as: HELIANTHUS ANNUUS SEED WAX/HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX

FUNCTION(S)	proprietary
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HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL
Appeared as: HELIANTHUS ANNUS SEED OIL/HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL

FUNCTION(S)	skin-conditioning agent - miscellaneous, skin-conditioning agent - occlusive, emollient
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ISOSTEARYL ISOSTEARATE

FUNCTION(S)	binder, skin-conditioning agent - emollient, binding, emollient, skin conditioning
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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JOJOBA ESTERS

FUNCTION(S)	skin-conditioning agent - emollient, emollient, moisturising, skin conditioning, soothing
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MALTODEXTRIN

FUNCTION(S)	absorbent, binder, emulsion stabilizer, film former, hair conditioning agent;skin-conditioning agent - miscellaneous, suspending agent - nonsurfactant, binding, emulsion stabilising, film forming, hair conditioning, skin conditioning
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MICA

FUNCTION(S)	colorant, opacifying
CONCERNS	• Persistence and bioaccumulation (high) • Non-reproductive organ system toxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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OLEYL ALCOHOL

FUNCTION(S)	fragrance ingredient, skin-conditioning agent - emollient, solvent, viscosity increasingagent - nonaqueous, emollient, emulsifying, opacifying, viscosity controlling
CONCERNS	• Irritation (skin, eyes, or lungs) (moderate) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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POLYGLYCERIN-3

FUNCTION(S)	skin-conditioning agent - humectant, humectant
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POLYGLYCERYL-2 TRIISOSTEARATE

FUNCTION(S)	skin-conditioning agent - emollient, surfactant - emulsifying agent, emulsifying
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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POTASSIUM SORBATE

FUNCTION(S)	fragrance ingredient, preservative
CONCERNS	• Allergies/immunotoxicity (moderate) • Non-reproductive organ system toxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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RICINUS COMMUNIS (CASTOR) SEED OIL
Appeared as: RICINUS COMMUNIS SEED OIL/RICINUS COMMUNIS (CASTOR) SEED OIL

FUNCTION(S)	fragrance ingredient, skin-conditioning agent - occlusive, emollient, masking, moisturising, skin conditioning, smoothing, solvent
CONCERNS	• Developmental/reproductive toxicity (moderate) • Enhanced skin absorption • Irritation (skin, eyes, or lungs) (moderate) • Biochemical or cellular level changes (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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SODIUM BENZOATE

FUNCTION(S)	fragrance ingredient, preservative, anticorrosive, masking
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) • Non-reproductive organ system toxicity (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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SYNTHETIC BEESWAX

FUNCTION(S)	binder, emulsion stabilizer, viscosity increasing agent - nonaqueous, binding, emulsion stabilising, viscosity controlling
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THEOBROMA GRANDIFLORUM (THEOBROMA) SEED BUTTER
Appeared as: THEOBROMA GRANDIFLORUM SEED BUTTER

FUNCTION(S)	skin-conditioning agent - occlusive, skin conditioning
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TITANIUM DIOXIDE
Appeared as: TITANIUM DIOXIDE (CI 77891)

FUNCTION(S)	colorant, opacifying agent, sunscreen agent, ultraviolet light absorber
CONCERNS	• Cancer (moderate) • Non-reproductive organ system toxicity (moderate) • Occupational hazards (high) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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TOCOPHEROL

FUNCTION(S)	antioxidant, fragrance ingredient, skin-conditioning agent - miscellaneous;skin-conditioning agent - occlusive, skin conditioning
CONCERNS	• Cancer (low) • Allergies/immunotoxicity (low) • Endocrine disruption (low) • Contamination concerns (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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Ingredients from packaging:

Ricinus Communis Seed Oil/Ricinus Communis (Castor) Seed Oil*, Jojoba Esters, Isostearyl Isostearate, Ethylhexyl Palmitate, Oleyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax*, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax, Polyglyceryl-2 Triisostearate, Synthetic Beeswax, Helianthus Annuus Seed Wax/Helianthus Annuus (Sunflower) Seed Wax, Mica, Tocopherol, Theobroma Grandiflorum Seed Butter, Carthamus Tinctorius Seed Oil/Carthamus Tinctorius (Safflower) Seed Oil*, Helianthus Annus Seed Oil/Helianthus Annuus (Sunflower) Seed Oil, Acacia Decurrens Flower Wax, Polyglycerin-3, Aloe Barbadensis Leaf Juice, Maltodextrin, Potassium Sorbate, Sodium Benzoate, MAY CONTAIN: [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 40 Lake (CI 16035), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090), Yellow 6 Lake (CI 15985)

Warnings from packaging:

No warnings required.

EWG Verified

This product bears the EWG VERIFIEDTM mark - its formulation has been reviewed by EWG scientists, and the company behind the product has shown its ingredients meet all of the EWG’s strict criteria. When it was verified, the ingredients in this formulation did not pose significant human health concerns.

LEARN MORE ON EWG.ORG

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

PETA Cruelty-free Companies

Companies that join the "Caring Consumer" program of People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, attest that "neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations or finished products, and that they pledge not to do so in the future."

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Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED^® mark means a product meets EWG’s strictest criteria for transparency and health.

EWG Verification Process

EWG VERIFIED

An EWG VERIFIED^® mark on a product indicates that the company’s ingredient disclosures show the product has met our full criteria to ensure it adheres to our standards for health.