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Score legend
HOW WE DETERMINE SCORES LEARN MORE ABOUT EWG VERIFIED®
Product score: 02

Data Availability:

Fair

Active Wow 24 K White Baking Soda Whitening Toothpaste Tablets, Mint

Active Wow 24 K White Baking Soda Whitening Toothpaste Tablets, Mint

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CATEGORY

Tooth Whitening

DATA LAST UPDATED

January 2023

Ingredient concerns

See how this product scores for common concerns.

  • LOW
    Cancer
  • HIGH
    Allergies & Immunotoxicity
  • LOW
    Developmental and Reproductive Toxicity
  • LOW
    Use Restrictions

Ingredient scores

Ingredients are scored based on their formulation and concentration in this product. Click on an ingredient for more information.

Ingredient score: 01
SORBITOL
Data Availability: Fair
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FUNCTION(S) flavoring agent, fragrance ingredient, humectant, skin-conditioning agent - humectant, plasticiser, skin conditioning
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Ingredient score: 01
POTASSIUM TARTRATE
Appeared as: CREAM OF TARTAR (POTASSIUM BITARTRATE)
Data Availability: Limited
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FUNCTION(S) ph adjuster, buffering
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Ingredient score: 04
UNSPECIFIED FLAVOR
Appeared as: NATURAL PEPPERMINT FLAVOR
Data Availability: Fair
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Ingredient score: 01
CYAMOPSIS TETRAGONOLOBA (GUAR) GUM
Appeared as: GUAR GUM
Data Availability: Fair
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FUNCTION(S) binder, emulsion stabilizer, fragrance ingredient, viscosity increasing agent - aqueous, binding, emulsion stabilising, film forming, masking, viscosity controlling
CONCERNS • Allergies/immunotoxicity (moderate)
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Ingredient score: 01
ERYTHRITOL
Data Availability: Fair
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FUNCTION(S) humectant, skin-conditioning agent - humectant, moisturising
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Ingredient score: 02
MICROCRYSTALLINE CELLULOSE
Appeared as: MICROCRYSTALLINE CELLULOSE (PLANT FIBER)
Data Availability: Fair
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FUNCTION(S) abrasive, absorbent, anticaking agent, bulking agent, emulsion stabilizer, slip modifier;viscosity increasing agent - aqueous
CONCERNS • Allergies/immunotoxicity (moderate)
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Ingredient score: 01
SODIUM BICARBONATE
Data Availability: Fair
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FUNCTION(S) abrasive, buffering agent, deodorant agent, oral care agent, oral health care drug;phadjuster, skin protectant, buffering, deodorant, oral care, skin protecting
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Ingredient score: 01
STEARIC ACID
Data Availability: Fair
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FUNCTION(S) fragrance ingredient, surfactant - cleansing agent, surfactant - emulsifying agentsurfactant-cleansing agent is included as a function for the soap form of stearic acid., cleansing, emulsifying, emulsion stabilising, masking, refatting, surfactant
CONCERNS • Multiple, additive exposure sources (low)
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Ingredient score: 01
SILICA, AMORPHOUS
Appeared as: SILICON DIOXIDE
Data Availability: Good
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FUNCTION(S) abrasive, absorbent, anticaking agent, bulking agent, opacifying agent, suspending agent- nonsurfactant, anticaking, opacifying
CONCERNS • Cancer (moderate)
• Use restrictions (low)
• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)
• Irritation (skin, eyes, or lungs) (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 03
MENTHOL
Appeared as: MENTHOL CRYSTALS
Data Availability: Fair
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FUNCTION(S) denaturant, external analgesic, flavoring agent, fragrance ingredient, oral health caredrug, masking, refreshing, soothing
CONCERNS • Allergies/immunotoxicity (high)
• Multiple, additive exposure sources (low)
LEARN MORE ABOUT THIS INGREDIENT

Ingredients from packaging:

SORBITOL, CREAM OF TARTAR (POTASSIUM BITARTRATE), NATURAL PEPPERMINT FLAVOR, GUAR GUM, ERYTHRITOL, MICROCRYSTALLINE CELLULOSE (PLANT FIBER), SODIUM BICARBONATE, STEARIC ACID, SILICON DIOXIDE, MENTHOL CRYSTALS

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.


Unknown

Leading international certifiers PETA and Leaping Bunny have no information concerning this company’s use of animal testing.

Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED® mark means a product meets EWG’s strictest criteria for transparency and health.

Score legend
WEIGHT-OF-EVIDENCE APPROACH

A product’s hazard score is not an average of the ingredients’ hazard scores. It is calculated using a weight-of-evidence approach that factors in all of the hazards or health impacts associated with the ingredients.

Data availability

The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature.

NONE LIMITED FAIR GOOD ROBUST
Low Availability
Moderate Availability
High Availability
NONE

Ingredients have not been assessed.

LIMITED-FAIR

There is only a modest volume of research.

GOOD-ROBUST

Ingredients have been studied extensively.

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